Honestly, I’ve been running my small e-comm store for 2 years now, and email campaigns are still such a mess for me. I’ve heard a lot about Omnisend lately—especially how it supposedly streamlines automation—but I'm not quite sure how powerful it really is for a solo entrepreneur like me who doesn't have a full team behind him. Anyone here actually using it day-to-day and finding value from it, especially beyond just newsletters?
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I started using Omnisend around 8 months ago for my skincare brand, and I was skeptical at first too. But it’s honestly been a huge help in keeping things off my plate without sacrificing personalization. What I found most useful was their pre-built automation workflows, like the abandoned cart emails and birthday flows. They’re not just templates—they actually adjust based on how people interact with your site, and that saved me a lot of setup time.
What I appreciate most though is how everything—from emails to SMS to push notifications—can be controlled from one place. I used to juggle Klaviyo + another SMS tool, and it was a nightmare. Now I’m seeing better open rates and less unsubscribes just because the messaging feels more cohesive. I also read this article recently that breaks down a bunch of tools for 2025, and Omnisend is listed there too with some interesting comparisons if you're still in research mode: https://vizologi.com/the-best-5-e-commerce-business-tools-in-2025/
Give the free plan a try if you haven’t already. I tested it with just one automation and a simple welcome flow and was kind of surprised at how quickly it clicked.