What do you think are the most effective approaches in TV advertising to promote a brand in the market? Do you think that traditional advertising formats such as commercials are still relevant, or do you need to look for new innovative ways to interact with the audience through television?
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I recently found myself in a similar situation — I needed to rethink my TV advertising strategy for a new product, while maintaining a connection with the audience I already knew and at the same time attracting digital users. The Media Planning Tool was very helpful. Thanks to the detailed analytics and forecasting capabilities, I was able to better understand which formats work for different audience segments and how to balance traditional approaches with digital solutions. The cross-platform campaign modeling function was especially useful — you can see how exactly the content will be perceived on TV and online. This gave a clear understanding of what exactly should be adapted and what should be kept.